01
SENIOR CREATIVE, FREELANCE
Senior creative direction for brands and agencies using AI without losing the plot.
I help shape ideas, sharpen the work and bring practical AI filmmaking and post-production solutions into real production. contact@garywales.com
30 YEARS IN PRODUCTION • FREELANCE • LONDON • REMOTE
01
SENIOR CREATIVE, FREELANCE
Senior creative direction for brands and agencies using AI without losing the plot.
I help shape ideas, sharpen the work and bring practical AI filmmaking and post-production solutions into real production. contact@garywales.com
30 YEARS IN PRODUCTION • FREELANCE • LONDON • REMOTE
01
SENIOR CREATIVE, FREELANCE
Senior creative direction for brands and agencies using AI without losing the plot
I help shape ideas, sharpen the work and bring practical AI filmmaking and post-production solutions into real production. contact@garywales.com
30 YEARS IN PRODUCTION • FREELANCE
LONDON • REMOTE
02
THE NEED
AI is only ever as good as
the judgement behind it.
AI is only ever as good as the judgement behind it.
Many brands need senior creative direction, but not always a full-time Creative Director.
Many brands need senior creative direction, but not always a full-time Creative Director.
Others want to explore AI filmmaking, but need someone who understands both the tools and the production reality.
Others want to explore AI filmmaking, but need someone who understands both the tools and the production reality.
Others want to explore AI filmmaking, but need someone who understands both the tools and the production reality.
I work with brands, agencies and studios when they need experienced creative direction, practical AI fluency, or both.
I work with brands, agencies and studios when they need experienced creative direction, practical AI fluency, or both.
03
SERVICES
Creative Direction
For brands, agencies and production teams that need senior creative thinking without a permanent hire, whether that's from a single day engagement or an ongoing retainer.
For brands, agencies and production teams that need senior creative thinking without a permanent hire, whether that's from a single day engagement or an ongoing retainer.
For brands, agencies and production teams that need senior creative thinking without a permanent hire, whether that's from a single day engagement or an ongoing retainer.
End-to-End AI Production
Concepts, visual development and AI-assisted moving image work, shaped by production experience rather than tool-chasing.
Concepts, visual development and AI-assisted moving image work, shaped by production experience rather than tool-chasing.
Concepts, visual development and AI-assisted moving image work, shaped by production experience rather than tool-chasing.
Traditional Video Production