Freelance Creative Video Director & Producer
Senior creative direction for video, using AI without losing the plot.
I bring senior creative judgement and practical AI production skills to brand and agency work
30 YEARS IN VIDEO PRODUCTION • FREELANCE • LONDON • REMOTE
Freelance Creative Video Director & Producer
Senior creative direction for video, using AI without losing the plot.
I bring senior creative judgement and practical
AI production skills to brand and agency work
30 YEARS IN VIDEO PRODUCTION • FREELANCE • LONDON • REMOTE
Freelance Creative Video Director & Producer
Senior creative direction for video, using AI without losing the plot
I bring senior creative judgement and practical AI production skills to brand and agency work
30 YEARS IN VIDEO PRODUCTION • FREELANCE • LONDON • REMOTE
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AI is only ever as good as
the judgement behind it.
AI is only ever as good as the judgement behind it.
Need senior thinking, not another permanent hire?
Bring in experienced creative direction when a project needs it.
Need senior thinking, not another permanent hire?
Bring in experienced creative direction when a project needs it.
Need to use AI without gambling on the result?
Knowing where it helps matters as much as knowing how to use it.
Need to use AI without gambling on the result?
Knowing where it helps matters as much as knowing how to use it.
Need to use AI without gambling on the result?
Knowing where it helps matters as much as knowing how to use it.
Need an idea that can actually be produced?
Creative decisions have to survive budgets, schedules, clients and shoot days.
Need an idea that can actually be produced?
Creative decisions have to survive budgets, schedules, clients and shoot days.
02
Creative Direction
Concepts, treatments and campaign thinking through to execution, keeping the idea strong and the production achievable.
For brands and agencies that need senior creative direction without a permanent hire, whether that's a single day or an ongoing retainer.
Concepts, treatments and campaign thinking through to execution, keeping the idea strong and the production achievable.
Concepts, treatments and campaign thinking through to execution, keeping the idea strong and the production achievable.
AI Video Production
AI-assisted concepting, image and motion production where it genuinely improves speed, scope or creative possibilities.
AI-assisted concepting, image and motion production where it genuinely improves speed, scope or creative possibilities.
AI-assisted concepting, image and motion production where it genuinely improves speed, scope or creative possibilities.
Traditional Video Production
Live-action production from treatment and shoot through to edit and delivery, working with an experienced crew.
Live-action production from treatment and shoot through to edit and delivery, working with an experienced crew.
Live-action production from treatment and shoot through to edit and delivery, working with an experienced crew.
03
Choosing the right approach saves you time, budget or both.
Choosing the right approach saves you time, budget or both.
Not every project needs the same process. Matching the approach to the job is what keeps cost and timeline under control.
Not every project needs the same process. Matching the approach to the job is what keeps cost and timeline under control.
Traditional Video Production
For anything that lives or dies on trust, a real shoot with a real crew is what makes it credible. That’s not a cost to cut.
For anything that lives or dies on trust, a real shoot with a real crew is what makes it credible. That’s not a cost to cut.
AI Video Production
It depends on the brief. Faster planning and turnaround on corporate work, faster concepting and exploration on brand and agency campaigns.
It depends on the brief. Faster planning and turnaround on corporate work, faster concepting and exploration on brand and agency campaigns.
Getting that match right is what keeps your spend on the parts of a project that actually need it.
04
I started in design before moving into film and video, which probably explains why I still care as much about the frame as the production behind it.
Over 30 years I’ve worked across marketing, brand, corporate and campaign work, taking projects from an initial thought through treatment, production and post. Spending much of my career embedded in marketing teams means I understand the pressures on the client side too, not just what happens once a brief reaches production.
Today I work independently with brands and agencies, bringing in trusted directors of photography, camera operators, editors and other specialists when a project needs a larger team.
Big ideas, sensible overheads.
I started in design before moving into film and video, which probably explains why I still care as much about the frame as the production behind it.
Over 30 years I’ve worked across marketing, brand, corporate and campaign work, taking projects from an initial thought through treatment, production and post. Spending much of my career embedded in marketing teams means I understand the pressures on the client side too, not just what happens once a brief reaches production.
Today I work independently with brands and agencies, bringing in trusted directors of photography, camera operators, editors and other specialists when a project needs a larger team.
Big ideas, sensible overheads.
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Get in contact
Get in contact
